1480AM Frequency History
On March 29, 1941, 1480AM became the home of KCMO-AM, as part of a transition of station frequencies across the U.S., Canada, and Mexico. In 1948, KCMO moved to 810AM in order to boost its power ten-fold from the 5,000 watts it was previously authorized. In 1957, Thomas Beal launched KBKC, which soon became KBEA, playing a variety of MOR, Standards, and Nostalgia until 1981. For the next decade KBEA offered a news format under the ownership of Robert Ingram, who'd purchased the station in 1972. In the 90s, the station added Standards music to their news offerings, but would change formats and ownership multiple times before settling on various forms of Hispanic music. Since 2005, 1480AM has focused on Hispanic Top 40, most recently as "La Playa."