A new entry on the dial in 1960, 104.3FM launched as KBEY - an FM simulcast of sister KBEA-AM.  A decade later, the simulcast split, leading to progressive rock on the FM.  In 1973, top 40 outlet KBEQ launched as a direct assault on AM top 40 pioneer 710 WHB.  After years with the "Super Q" branding, in the mid-80s the station became known as simply Q-104.  Despite a lack of direct competitors, KBEQ's top 40 years would end in 1993 with a flip to country, competing with 61 Country and eventual sister station KFKF.  In recent years, the station has revived the "Q-104" branding (and even an old logo).

Click on the links below to learn about former stations at 104.3FM, or visit the frequency's current occupant, Q-104, by clicking here.