Since the early 1960s, 103.3FM has been home to Carter Broadcasting's KPRS.  The station began as a simulcast of sister station KPRT-AM before becoming the sole home for the urban format. During part of the 1970s and 80s KPRS was completely automated - one of the first stations in the U.S. to be operated in such a manner - but eventually returned to a live airstaff and the strong community involvement that exist to this day.

Read the complete history of 103.3 FM by clicking here.