Since the early 1960s, 103.3FM has been home to Carter Broadcasting's KPRS.  The station began as a simulcast of sister station KPRT-AM before becoming the sole home for the urban format.  During part of the 1970s and 80s KPRS was completely automated - one of the first stations in the U.S. to be operated in such a manner - but eventually returned to a live airstaff and strong community involvement that exist to this day.

Visit the current occupant of 103.3FM, Hot 103 Jamz, by clicking here.