Originally featuring an MOR format, 99.7FM enjoyed stable ownership for many years, with transitions first to easy listening (as KMBR), then soft AC formats. By 1997, as deregulation changed the face of Kansas City radio, the station (then KLTH) had joined heritage AC KUDL-FM under the ownership of Entercom, who planned to flip one of the two. When the original KY-102 became modern AC KOZN, listener outcry inspired plans to resurrect KY at 99.7, where the brand would spend its final decade. Looking to reposition the ailing rock outlet in January 2008, Entercom launched The Boulevard before dropping the format (and breaking up its wall of rock stations) only a year later. In April of 2010, the station would see another round of changes, dropping the Hot AC format in favor of Variety Hits as "Gen X Radio 99-7."  Less than a year later, the 99.7FM format wheel would take another spin, landing on Bright AC, as Entercom launched 99-7 the Point, a station intended to unite the long-time listeners of new-defunct 98-1 KUDL and those of Gen X Radio.

Click on the links below to learn more about former stations at 99.7FM, or visit the frequency's current occupant, 99-7 the Point, by clicking here.