The result of numerous frequency re-assignments (including one that moved WIBW-Topeka to 94.5), 97.3FM is the most recent addition to the Kansas City dial, having moved in from Moberly, MO in 2003.  The station started as Union Broadcasting’s attempt to keep hold of their sports audience during their music listening, first with The Planet (a unique AAA doomed by low ratings), then Max FM (a rocker emulating the best of KYYS and KQRC).  In 2007, the station had a short run as ESPN Radio 97.3 before being sold to EMF late in the year.

Click on the links below to learn about former stations at 97.3FM, or visit the frequency's current occupant, K-Love 97.3, by clicking here.